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Market Research Group

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Hobz Mfpkd
Hobz Mfpkd

The CoupleSets rings are a symbol of love for the millennial generation

Valentine's Day is a time to be romantic, sharing wonderful moments with loved ones, and perhaps even proposing. The question is, what engagement ring to choose? Beyond the aesthetics and choice of the stone this symbol of love is a custom that has been around for a long time. From the beginning.



The tradition of giving a ring to a loved one goes back to ancient Egypt. Since Antiquity this gesture has been accepted by all social classes. A simple iron ring is given to those with modest backgrounds. A jewel made of precious metals is for those who have more luck. It is more than a token of love, it's above all a formal pact between the prospective spouses and their families before the wedding ceremony. The engagement ring symbolizes the vow of marriage and the commitment between the two partners. It is worn on the ring finger, as per the beliefs of the time, the "vein of love" linked this finger to the heart.

The first engagement ring made of diamonds did not appear until the 15th century. It is a jewel offered by Archduke Maximilian of Austria to Marie de Bourgogne. We see rings that contain gems and high-quality gemstones increasing in frequency from that time on.

However, it would be necessary to wait until the 1880s before a ring with diamonds became more popular. Large deposits were discovered in South Africa and made this precious mineral available to a larger number of customers. In the 1930s, Maison De Beers, the diamond trading and mining company, helped make America dreams come true with its stunning diamond ring worn by Hollywood stars. A few years later, the firm even created its own famous formula "a diamond is a diamond for life". Diamond engagement rings are becoming an essential item. Some are set with other gemstones, such as ruby, sapphire, emerald, or like Lady Di's.

Today the diamond engagement ring is an emblem of love across the world.

A ring of life

The engagement ring is a sentimental jewel. We love it, we wear it, and then we give it to future generations. It is crucial to choose carefully, taking into consideration the aesthetic taste of your spouse and paying special attention to the gemstone.

Diamonds are a rare and valuable heritage. A durable and timeless stone it is able to be worn with confidence and not lose its value - if it is properly selected and set. This means that it will provide solid placement.

An engagement ring is among the most significant jewelry purchases that you'll make in your lifetime. It is therefore a significant purchase, both financially as well as emotionally. This is the reason we are happy to advise you when choosing the diamond or appraising the chosen stone.

To ensure the highest quality of stone, GemInfinity offers a selection of unmounted diamonds which allow for secure investment. After you've chosen the stone you want to mount it in the style you like to create a custom ring.

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